Coaching for owners, founders and leaders

This is about you.

One-on-one coaching for your business and your life. The goal: six years of progress in six months.

The truth

Nobody is perfect.

Not you. Not your business. Not me.

Every owner carries blind spots, habits that made sense five years ago, and decisions made on autopilot. You can't see them, because you're inside it every day.

You

You're the rockstar.

You built something. You took the risk and kept it running when nobody else would.

Me

I'm the one who sees the whole stage. Call me the band manager.

While you're in the spotlight, I see the parts you miss: the wasted hours, the deal that's quietly underpriced, the habit that's costing you more than you think. I'm not here to take the stage. I'm here so you can play bigger on it.

From the spotlight, you can't see any of that. That's why you don't realize you need me.

The easier way is never clear from the inside. From in there, everything just looks like work.

So we step outside: outside the business, and outside yourself. First principles: what is this for, what's working, and what are you doing only because you always have?

The method · Locked In

My job is to focus you.

The goal: six years of progress in six months. We do it with Locked In: one result, 90 days, every week checked against reality. Two cycles is the six-month goal.

  1. Check the whole life

    Score your faith, finances, friends & family, fun and fitness from 0 to 10, and name the gap. A low score is a signal, not a judgment.

  2. Choose one result

    One area, one 90-day result, and the real problem behind it.

  3. Measure it honestly

    One number, a truthful starting point, and a Day 90 target. One other area gets a weekly standard so it doesn't slide.

  4. Do the Frogs first

    Frogs are the important, finishable actions you'd rather avoid. We rank them, and you take the top one first.

  5. Review every Sunday

    What moved the number, what wasted the week, what you're avoiding. Then one change: remove a habit that costs you, replace it with one that serves you, and repeat until it runs on its own.

Miss a week? Restart from where you are. No catch-up, no guilt.

Try step one: check the whole life

Score each area from 0 to 10. A low score is a signal, not a judgment.

Biggest gap right now: Fun (4/10). That's a likely place for a first 90-day cycle to start.

Two ways to work together

Same coaching. Nothing upfront either way.

You choose how to pay.

Pay from the upside

Best for business goals

Nothing upfront, no retainer. We set a baseline from your last 12 months. I take 20% of the measurable gain above that baseline, while we work together and for 6 months after. You keep 80%. No upside, no pay. This path runs on open books.

Pay a fixed fee

Any goal, in business or the rest of your life

One price per 90-day Locked In cycle, paid at the end of the cycle. If you're not satisfied, you don't pay. The natural fit for goals in fitness, faith, family or fun, and for anyone who prefers a set price. We'll go over the price on the call.

See how the upside splits

An example, for illustration only. Change the numbers to try your own.

Upside$200,000
You keep (80%)$160,000
My share (20%)$40,000

Upside $200,000. You keep $160,000. My share $40,000. Everything up to your baseline stays yours. Above it, you keep 80%.

I'm expensive when it works and free when it doesn't. I expand the pie; I don't take a slice of the one you already have. Win for you, win for me.

Book a free 15-minute call (opens in a new tab)

Who this is for

You run something, or you're about to.

  • Solo and self-employed
  • Early-stage founders
  • Small-business owners
  • Executives and managers

How it starts

  1. A free 15-minute call. We see if there's a fit, and which path suits you.
  2. Agree the terms in writing. The result, the measure, and the fee.
  3. Start your first 90-day cycle. 1:1 video calls, a Sunday review each week, and messages between calls.

If it's not a fit, I'll tell you straight.

Gil & Nami

Gil Barden

A builder who starts from first principles.

Business
30+ years in business. I've founded and run my own businesses, and invested in and lent to other founders as a small angel.
Technology
I started out building software. Today I work hands-on with AI, servers, and wiring them into how a business runs.
Real estate
I invest, and I build: I draw the plans, run the permits, and build the houses myself.
Adventure
Offshore captain, open-ocean sailor, and an adventurer at heart.

The inner work

Nami Barden

Business problems are often personal ones in disguise: burnout, fear of the next step, a gap between what you value and how you spend your days. Nami works on this side, and a little of the spiritual side for those who want it. It's included in the coaching when you want it, never forced.

  • Faith
  • Finances
  • Friends & family
  • Fun
  • Fitness

Her aim is your best in all five F's. Then she helps you create the perfect moment, when all five line up, and a model to repeat it.

Nami is the bestselling author of two books on inner development, published in Japan. Since 2018 she has worked one-on-one with more than 1,000 people and led executive retreats. Before that, she spent over a decade in real estate investment and development.

Want to know more about us? Ask on the call. Then we get back to you.

Questions

Straight answers.

What happens on the free call?

We spend 15 minutes on where you are and where you want to go. If I can help, you leave with a clear next step. If I can't, I'll tell you.

What does it cost?

Nothing upfront. On the upside path, I take 20% of the profit you make above your last 12 months, while we work together and for 6 months after. On the fixed-fee path, you pay one agreed price at the end of each 90-day cycle. No gain, no pay on the upside path. Not satisfied, no pay on the fixed fee.

How do you measure the gain?

We agree on the measure in writing before we start. Usually it's profit, compared with your last 12 months. If profit isn't the right measure for your business, we choose one that is.

What if my business isn't profitable yet?

Then the fixed fee is usually the better fit. Or we agree on another measure, such as revenue.

Do I have to share my books?

Only on the upside path, because that's how we measure the gain. Your numbers stay confidential, and I'll sign an NDA if you want one.

How much of my time does it take?

One-on-one video calls, a short review every Sunday, and messages between calls when you need them. It's built around running your business, not on top of it.

How long do we work together?

In 90-day cycles. The goal, six years of progress in six months, is two cycles.

Is the inner work therapy?

No. It's coaching with Nami on mindset and values, not mental-health treatment. It's included, and it's up to you whether you use it.

Take six years, or aim for six months. Your call.

15 minutes. No cost, no pressure.

Book a free 15-minute call (opens in a new tab)